Enjoy our quarterly reports on Millennials and other trending research topics.
Curious about Millennials and their attitudes toward brand loyalty? How about their relationship to luxury? Or are you interested in generational differences when it comes to perspectives on wearable tech, or choice of housecleaning products? We continually field our own mobile video research to help glean insight on questions like these. If you are currently doing research on any of the topics showcased below, we hope our findings prove complementary. If you would like to recommend a topic for one of our future mobile video ethnography, please shoot us an email at email@example.com.
8 Ways Brands Can Attract and Keep Millennial Customers
Millennials are actually channel-agnostic when it comes to shopping, and retailers need to maximize each platform to build a lasting relationship with this generation. Our report highlights eight things you can do to make your experience enticiing to Millennials.
Millennial Brand Loyalty:
Rewards Over Relationships
Millennials are redefining the concept of brand loyalty; in their eyes, it has changed dramatically from their parents’ version. For them, brand loyalty revolves around user-centric transactional benefits that are fleeting and unemotional. Whereas their parent’s loyalty is seen to be a dynamic built on personal and emotional long-lasting relationships.
A Mother-Daughter Dynamic:
While strongly influenced by their mothers’ housecleaning habits and attitudes, today’s young women are open to getting housework done in a new way. They often feel guilty that they aren’t meeting the housekeeping standards their mothers set, so they’re eager for product innovations and time-saving methods to help bridge the gap.
The Wearable Tech Divide
Still in its infancy, wearable technology is already splitting American consumers into two camps: enthusiasts and rejectors. A recent MindSwarms research suggests that although both groups are interested in staying connected with their bodies (particularly in regard to fitness and health), their opinions differ dramatically on the role fitness tracking wearables should play.
The Case for Analog in a Digital World
Although Theodore Twombly found love in digital form in the recently released movie Her, a study conducted this month by MindSwarms confirms people still prefer face-to-face human interaction when it comes to relationships. In fact, people hope to keep many things they treasure, human relationships and beyond, forever non-digital.
The Power of Local Food
Knowing that attitudes about food quality and the importance of food origin have evolved with time, MindSwarms wanted to explore the topic with the newest generation of grocery purchasers: the Millennials. This latest study revealed that Millennials consider themselves to be much more conscientious food purchasers than their parents’ generation.
Millennials and Holiday Retail Tactics
Holiday shopping wars began much earlier this year. MindSwarms was curious whether shoppers perceive holiday retailing practices as manipulation or benefit. The reactions vary by age.
The Double Standard of Online Reputation
While consumers demand transparency from corporations, a new online reputation study conducted by MindSwarms uncovered a double standard when it comes to managing their personal reputations.
The Sharing Economy for Millennials
Given the rise of the Sharing Economy, MindSwarms wanted to uncover Millennials’ attitudes and sharing brand relationships within this new economy. This curiosity led to the launch of a national study where we asked Millennials to talk about the Sharing Economy and how their participation in it differs from that of their parents.
Luxury For Millennials
At MindSwarms, we were interested to understand how Millennials’ relationship with Luxury was perceived to be different from that of previous generations. So we launched a study on our platform with Millennials from across the US.
© MindSwarms 2014
Please do not reproduce without the expressed written consent of MindSwarms.