Mobile video surveys afford you the opportunity to field qualitative research in tight timelines, along with a wide geographical breadth of recruit, at a fraction of the cost of traditional qualitative methods such as focus groups or ethnographies. But the key to mobile video survey success is the quality of the video responses. The richer the response and the higher audio/visual quality, the easier it is for you to generate true empathy with your subject, understanding their emotional connection with the topic in order to glean your insights. We are obsessed with quality of recruit, and quality of response. Clients including Virgin America, Dell, Microsoft and DINE share their experience with MindSwarms below.
When Virgin America needed to test a new product before presenting to their Board of Directors, they turned to MindSwarms to confirm the findings of their traditional research. MindSwarms quickly connected their research team with a broad group of consumers spanning multiple destination cities, travel frequencies, and income demographics.
By tapping individuals unavailable to traditional research, MindSwarms confirmed the test results while adding a personal dimension to the final presentation, bringing Virgin America consumers to life for the Board of Directors.
When Microsoft needed to update the Sidekick, it turned to MindSwarms to reach a broad audience of teenagers across the United States. The design team needed to understand what teens liked and disliked about the product so that they could choose which core design principles to adhere to throughout the project.
Dell needed to gather preliminary research to guide the design and strategy of a new product. Using MindSwarms, the Dell team contacted a diverse set of potential users and captured their problems and frustrations for further development and discussion amongst the team.
Food and drink specialty agency DINE wanted to help a client decide whether or not to introduce a new grocery store brand. Through MindSwarms, the client gauged shopper's reactions to the proposed brand and decided to enter the market with a different approach.
Who Are Our Clients?
Our clients’ focus ranges from research & development to marketing & advertising and/or design.
MindSwarms mobile video survey enthusiasts come from all corners of qualitative research. Major advertising agencies and marketers at global firms use the methodology to secure timely, authentic feedback for everything from brand exploration and brand perception testing, to ad concept and messaging testing. Innovation teams use our mobile video surveys for category exploration, need finding, product concept testing and packaging testing. A sampling of our client companies below:
- Goodby Silverstein & Partners
- Ziba Design
- MOM Brands
- Tillamook Cheese
- Mayo Clinic
- Optum Health
- Bare Escentuals
Food Consumer Products
Household and Personal Products