Case Studies

Get inspiration from the methods brands and agencies are using to capture consumer insights and innovate.

How Online Interactions Impact Time-to-Make-a- Plan Moments
Online interactions are increasingly shaping how people make a plan for their next trip. New clickstream data from Luth Research’s opt-in panel and mindswarms video surveys provide...
Mobile’s Role in a Shopper’s Purchase
Online interactions are playing an increasing role in influencing a shopper’s ultimate purchase decision. But how much so? New data from Luth Research opt-in panel and mindswarms...
Ad Testing: 72andSunny and the “truth” campaign
Following up to their successful truth campaign, American Legacy Foundation and 2014 Ad Age Agency of the Year, 72&Sunny, needed to test their creative to see what...
Dr. Lautman – Professor at Wharton’s MBA program – on Mobile Video Surveys
Wharton MBA adjunct professor Dr. Martin Lautman appreciates the benefits of big data. But when it comes to diving deeper in order to understand consumer emotion and...
How mobile has redefined the consumer decision journey
The consumer journey, from I-need-some-ideas through I-want-to-buy-it, is increasingly guided by the smartphone.This means retailers need to show up in a useful way online in order to...
Mobile Video Surveys Reframe Global Qual
Rob Klingensmith, Chief Strategic Officer of Marcel Worldwide, worked with mindswarms to collect consumer insights in 5 different countries for Luxottica, makers of the world’s iconic Ray-Ban...
How micro moments are reshaping the travel customer journey
There’s a lot of planning that goes into traveling. And people increasingly turn to devices for help. Here, Think with Google (powered by mindswarms) reveals the consumer...
How to Seal the Deal with Mobile Video Surveys
What happens when you need consumer insights within a matter of days? Check out how mindswarms helped a leading holding-company-owned N.Y. advertising agency new business group craft...
mindswarms Partners with Carnegie Mellon HCI Masters Class
In a pilot study at Carnegie Mellon University, students enrolled in Human Computing Interaction Masters program used mindswarms video mobile surveys to get feedback on their idea...
Amplify Your Pitch with Mobile Video Surveys
Four days away from a pitch to a major national bank, BBDO wanted to gauge consumer impressions and attitudes about banking, with an emphasis on the client’s...
Millennials & Home Cleaning
In a recent study, mindswarms set out to understand unique generational considerations in how Millennial women relate to home cleaning, home cleaning brands, and home cleaning product...
How Mobile Video Surveys Helped DINE Launch a New Product
When food innovation company DINE needed to make a snap decision about whether to introduce a new product to consumers, they turned to mindswarms. The feedback they...
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